Affinity Programmes

The dictionary definition of affinity is “a feeling of bonding or kinship” - it is a means of giving people a sense of belonging to a chosen group by offering them membership of something special, with its associated benefits.

Over the last few years we have seen an explosion in affinity schemes and affinity cards, which can also involve securing new sources of income for those running the schemes – particularly charities.

Most importantly with affinity schemes, the goods and services offered must be relevant, good value and delivered professionally. Wine schemes generate considerable enthusiasm particularly when backed up by the philosophy of good quality at affordable prices that is the hallmark of Fine Wine Sellers.

FINE WINE SELLERS offers a tailored affinity service that delivers benefits that you and your members will value, based on a clear understanding of your profile and objectives. We even have an associated organisation that can assist you with your whole affinity programme.

Fine Wine Sellers and Charities

We can offer a number of added value services as well as supplying excellent product at substantial savings. We can:

• Tailor the offer to your ethical position eg Organic, Fair Trade, No use of cork, etc
• Make a donation to the charity for each case of wine purchased
• Construct offers that tie in with the charity events eg A Celebration dozen for anniversaries of the charity or a themed case to tie in with a campaign
• Provide unique offers with substantial savings over retail selling prices
• Undertake joint branding on mailings/communications
• Give full reporting on uptake of offers

Fine Wine Sellers and Companies

As with charities there is no single “fit all” solution. We need to understand the brief and the composition of the workforce to tailor the appropriate offer. Just some of our additional services are:

• Birthday or significant time with company rewards - we can store a database so that cases or bottles are automatically sent to the recipient
• Gift packaging and cards can be personalised to the company
• A donation to the company social fund/ chosen charity can be made per case. Alternatively this amount can be used to enhance value to the staff by further discounts or free gifts
• Joint branding can be undertaken on communication to staff – highlighting the extra value offered
• Tailored offers to staff can be themed on export drives, events or products
• Full reporting on uptake of offers

Please contact us for more details on how we could really add value to your affinity scheme, or indeed help you start one.

We have considerable expertise in this area and look forward to talking with you.